A brand’s identity is the visual expression of a brand that is communicated to the outside world, and includes its name, logotype or mark, communications, and visual appearance. An identity system and identity guideline manual allow for the consistent use of the brand’s identity through all consumer touch-points—allowing a brand to be easily recognized and gain awareness in the marketplace. A brand identity creates an emotional connection, and reflects the brand positioning and desired image.
OUR BRAND DEVELOPMENT SERVICES INCLUDE:
- Questionnaire, meetings, target market and competitor research
- Logo and Brand Design
- Stationery Design
- Photography if required
- Brainstorming sessions