A brand’s identity is the visual expression of a brand that is communicated to the outside world, and includes its name, logotype or mark, communications, and visual appearance.
A brand’s identity is the visual expression of a brand that is communicated to the outside world, and includes its name, logotype or mark, communications, and visual appearance. An identity system and identity guideline manual allow for the consistent use of the brand’s identity through all consumer touch-points—allowing a brand to be easily recognized and gain awareness in the marketplace. A brand identity creates an emotional connection, and reflects the brand positioning and desired image.
Our brand development services include:
- Questionnaire, meetings, target market and competitor research
- Logo and Brand Design
- Stationery Design
- Photography if required
- Naming
- Brainstorming sessions
Logo Design
Logo Design is an art in and of itself. Good logo design consider the initial logo design brief to be the platform for completing a successful project. It is at the brief and in the initial conceptual stages that most of the thinking, research and ideas are generated and so naturally we place a high level of importance on this.
The Branding Process
An identity system and identity guideline manual allow for the consistent use of the brand’s identity through all consumer touch-points—allowing a brand to be easily recognized and gain awareness in the marketplace. A brand identity creates an emotional connection, and reflects the brand positioning and desired image.
- REVIEW, RESEARCH AND ANALYSIS
Kick-off meeting, review where we are, review new information, competitive research, summarize findings. - DEFINE STRATEGY
Present a strategy document and brand driver boards that summarize brand attributes and positioning. A Creative Brief summarizes goals and is used by the creative team and client in the development of a logo. - BRAND IDENTITY DEVELOPMENT
Present 3-5 logo directions, and review them compared to the strategy document. Select 2-3 logos for refinement. - REFINEMENTS AND CONTEXTUAL APPLICATION
Refine 2-3 directions, and show contextual applications. Make recommendations on how logo will work with other strategic partners and sub- brands. - IDENTITY SYSTEM AND GUIDELINES
Make recommendations for identity system, refine based on feedback, and then create final logo style guidelines into a guideline document. - LOGO IMPLEMENTATION
Leverage the new logo, and plan a launch program that gains as much impact as possible in the market.
Business Stationery
8moretales offers a full design and printing service for all your business card and office stationary requirements. These designs can be stand alone or fully integrated to complement the design of your web site. At 8moretales, we feel that a leaflet, brochure or poster is still a strong medium to get your business seen even in today’s wired world; achieving a positive reaction takes more than a striking design. Our expertise in design for print extends across the elements; innovative design, photography, copy and layout contribute to delivering outstanding print.
We can produce a range of designs for print, from corporate literature and branding, packaging and products to support exhibitions. Even book design and press advertising is catered for. No matter what the need, the strength of the team ensures that 8moretales’s print design will engage your audience.